Rollerblade, Inc. is credited with creating one of the fastest-growing sports in the world: inline skating. The world leader in the inline skate market, Rollerblade® pioneered the inline skating boom by changing the perception of inline skates. Once seen as strictly an off-season training device for hockey players, inline skates are now a widely accepted "lifestyle" product that can be used by just about anyone. Today professional athletes, fitness enthusiasts and fun seekers of all ages enjoy the sport of inline skating.

Through the years, Rollerblade has achieved several industry "firsts," such as the use of polyurethane boots and wheels, metal frames, dual bearings and heel brakes. In addition, Rollerblade has achieved the following industry firsts:

• Ventilated shells/breathable liners
• Buckle closure system
• "Cored" wheel design
• Graduated brake design
• Aggressive skate/stunt skate
• Award-winning braking system - Advanced Braking System (ABT)®
• Women’s Specific Skate
• Tool less, push-button adjustable children’s skate
• Liner with temperature regulation material (keeps feet cooler and dryer)
Rollerblade continues to lead the inline skate industry, with over 250 patented innovations.

Rollerblade continues to push the sport in new frontiers with innovative technologies, and revolutionary marketing programs to spread the gospel of inline skating. Inline skating continues to grow in popularity as people discover the health benefits of skating – Inline skating burns as many calories as running and is easier on the joints too. Whether people use skates for trick skating (aggressive skating), social events, fitness purposes, or competitive games, skating is a sport that the entire family can enjoy!